Environmental, Graphic and 3D design that was created for the headquarters of the iconic restaurant chain. The client wanted a larger than life impact, that reflected the brand; tongue-in-check, rock and roll and iconic. To create a truly unique and high impact experience, the elevator landing was the perfect location to welcome guests and employees to the corporate space, and establish the beginning of the brand experience. Using branded iconography, the decision to make sandwiches “fly” by creating a sequenced neon light fixture, was the perfect way to reinforce the spirited feel of the brand, while creating an immediately identifiable “place” for the brand to be homed. Other unique environmental designs include wall wrapped murals, a painted bicycle installation ( the visual merging of the painted logo and physical bicycle, reinforces the relationship that the brand champions with bicycle delivery as “freaky fast” ), branded graphics, signage and neon installations.

Project Planning, Development and Implementation by A-R-T and Associates